Dominating the Digital Landscape: How Video Marketing Trumps Pay Per Click

One powerful tool that has proven to be incredibly effective is video marketing

In today's digital age, businesses are constantly looking for new and innovative ways to reach their target audience. With the rise of video marketing and pay per click advertising, it can be difficult to determine which method is more effective for your business. While both can be beneficial in their own ways, video marketing has been proven to blow away pay per click in several key areas.

Here are 3 ways that video marketing can give your business a competitive edge over pay per click:

1. Increased engagement: Video content is more engaging and captivating than text or static images. Studies have shown that consumers are more likely to watch a video than read a lengthy article or click on a banner ad. By incorporating videos into your marketing strategy, you can grab the attention of your audience and keep them interested in your brand.

To take action on this advice, consider creating video content that is relevant and valuable to your target audience. This could be in the form of product demos, customer testimonials, or how-to guides. Be sure to keep your videos short and to the point, and optimize them for mobile viewing to reach a wider audience.

NOTE: Video marketing is permanent. Once your video is put on social media it basically stays up forever bringing in more views and more customers. With ppc the traffic stops the second you stop paying.

2. Improved brand awareness: Video marketing is a highly effective tool for building brand awareness and recognition. By creating engaging and shareable videos, you can increase your brand's visibility and reach a larger audience. In fact, research has shown that consumers are more likely to remember a brand after watching a video compared to other forms of advertising.

To capitalize on this, consider creating a series of videos that showcase your brand's personality and values. This could include behind-the-scenes footage, interviews with key team members, or success stories from satisfied customers. Share these videos on your website, social media channels, and email campaigns to increase brand visibility and reach.

NOTE: With video marketing you pay nothing per click! With ppc advertising you can end up paying $100's for just one click on your ad without any guarantees that you are getting a good lead. With video marketing your prospect can click on your video and watch it over and over and you pay nothing per click.

3. Higher conversion rates: Video marketing has been proven to drive higher conversion rates compared to traditional forms of advertising. Studies have shown that consumers are more likely to make a purchase after watching a video about a product or service. By incorporating videos into your marketing strategy, you can increase the likelihood of converting leads into customers.

To take action on this advice, consider creating product demo videos or customer testimonials that highlight the benefits of your products or services. Be sure to include a strong call to action at the end of the video to encourage viewers to take the next steps, such as signing up for a free trial or making a purchase. Monitor the performance of your videos and make adjustments as needed to optimize conversion rates.

NOTE: Video marketing builds credibility that paid advertising simply cannot buy. What has more credibility: An ad with the word "Sponsored" next to it or a YouTube channel filled with informative videos developed over months with informative helpful videos? There is a difference between being an authority in your field or being just another advertiser competing for your prospect's attention.

Finally, video marketing offers a range of benefits that can help your business stand out in a crowded digital marketplace. By increasing engagement, building brand awareness, and driving higher conversion rates, video marketing can give your business a competitive edge over pay per click advertising. Take action on these tips and web resources to incorporate video marketing into your marketing strategy and watch your business grow.

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